About

I’m Pete.

I’ve been writing and designing software for 20 odd years.

I worked at bet365 for around 19 years, where I built multiple iterations of the website / In-Play software / custom frameworks, and was responsible for the renowned performance of the site. I also worked on the mobile apps, and the API platform.

I’m currently Director of Architecture at Superbet.

Why unpopular opinions?

This is not merely an attempt to be contrarian for clicks. Unpopular opinions is more of a nod to the fact that as you accrue experience, you start to see things differently, and those things can sometimes be at odds with the current zeitgeist of the industry.

Often this might be because of a hyper-normalisation of a particular mindset, or a lack of historical context. There are many, many super talented people in the industry, far more talented than me, but there will always be more less experienced people than experienced. I think back to how much I thought I knew when I was 5 or even 10 years into my career, and how much I’ve learned since then.

I’m not saying that I’m right, but I am saying that my own engineering agenda, mainly around performance and simplicity, differs from popular opinion and I think that’s worth sharing even if its just to give some self-assurance to those who feel the same way.